Insights

Plain guides to the questions we think every young mobile studio should be able to answer: AI tools, ads, economy and buying users.

• AI in a live game: where it helps and where a script is enough

  A simple way to decide which game operations work to hand to AI, which to automate with plain scripts and which to keep with your team.

• Ad formats: earning from ads without losing players

  When to use rewarded video, interstitials and banners in a mobile game, and how to test ad changes against retention.

• Game economy basics: sources, sinks and a first simulation

  How to map the currencies in a mobile game, spot inflation early and test balance changes before they reach players.

• Unit economics: what to know before you buy users

  How CPI, LTV and payback period fit together, and how a young studio can run a small user acquisition test without guessing.