A clear diagnosis
A review of the player experience, current systems and available numbers, with uncertainties made explicit.
MOBILE GAME AUDIT / SOFT LAUNCH CONSULTING
Mobile game audit.A clear next move.
A fresh look at your mobile game, from the first player session to the economics of growth. We turn what is already there into clear priorities for your next test.
Discuss my game auditA focused review. Practical recommendations. Hands-on support when you need it.
See what you getTHE DELIVERABLES
Leave with a plan your team can use.
Ranked next steps
Recommendations ordered by importance, effort and dependencies, including what can wait.
A measurable test plan
Hypotheses, events and KPIs to check, so the next release answers a useful question.
WHAT WE DO
One game. The whole picture.
Open the areas that matter to your team. The final scope is agreed before work starts.
Read: unit economics before buying users ↗Tutorial, onboarding & first-session drop-off
Play through the game, map what players need to learn and identify confusing steps, pacing issues and early progression barriers. Review the onboarding funnel where data is available.
Retention, engagement & level progression
Examine cohorts, sessions, completion, retries and return behavior. Distinguish a weak first session from later progression or content problems, without treating an overall average as the whole story.
Game economy, resources & boosters
Map sources and sinks, resource balances, booster use and event rewards. Investigate excess supply, weak spending opportunities and friction that affects both progression and purchase motivation.
Rewarded ads, interstitials & IAP
Review ad placement and frequency alongside retention and purchases. Investigate rewarded-ad resource supply, possible IAP cannibalization and points where interstitials interrupt the player experience.
First metrics, tracking & service selection
If measurement is missing, start with a practical event plan and the essential onboarding, retention, progression and revenue reports. Review which analytics, MMP and BI services fit the team and stage.
Soft launch, LTV & acquisition assumptions
Compare acquisition costs with cohort revenue, retention and payback assumptions. Separate observed results from forecasts, account for immature cohorts and define what needs to be learned before scaling.
HOW WE WORK
A clear scope. A practical handover.
- 01
Share the starting point
Send a game link or build, your stage and the question that matters most. We agree the review scope and required access.
- 02
Review the game
We spend a couple of days playing, studying the existing setup and reviewing the evidence available.
- 03
Choose the next move
Within a few days, receive a prioritized assessment. We discuss the recommendations and can help with implementation.
BEFORE WE START
A few useful answers.
Work is scoped to your game, team and available evidence. Implementation or consultation.
Can you help before we have much data?
Yes. We can review the game experience and current setup first, then recommend the initial events, KPIs and controlled tests. We make clear which conclusions need more data.
What if our game is already in soft launch?
We review the current bottlenecks across onboarding, retention, economy, monetization and acquisition, and explain what to investigate or test next.
Do you also implement the recommendations?
We offer hands-on implementation or guidance for your team. Deliverables, access, timing and fees are agreed for your project; the review is not a guarantee of KPI growth.
LET’S FIND YOUR STARTING POINT
Tell us where your game is stuck.
Share your game link, launch stage and the metric or decision you are struggling with. We will reply with where we would start and what the review could cover.
contact@apptologic.comApptologic · Mobile game consulting & implementation
About Apptologic ↗